A few major horror films are released in theatres each October, and this past weekend was the premiere of Halloween Ends. Although the third and final film in Blumhouse’s trilogy of heritage reboots may not have completely passed over critics and audiences, it is off to a reasonably good start financially.
Ends were released by NBCUniversal in theatres and on the funded sections of its Peacock streaming service for two months, just like last year’s Halloween Kills. In light of this, Universal claims that End is the most-watched movie or television show in the platform’s brief two-year history. Make of that what you will, but Kills had 2.8 million subscribers during its initial run on the channel, according to third-party stats site Samba TV.
Without concrete data, it’s challenging to assess how Ends compares and determine what effect that has on its movie office earnings.
The over-the-top grinning demon from the movie manages to place the infamous killer at the top.
Halloween Ends, directed by David Gordon Green, won the top spot at the domestic box office as predicted.
However, according to Deadline, “Halloween Ends” took in a lower-than-anticipated $41.2 million in its first weekend. The film’s odd day-and-date premiere on Peacock, where it became the most-watched movie or TV show on the streaming platform to date, undoubtedly distorted the results.
Anyone can speculate as to how this particular show came up on Peacock, but the main point is that a large audience saw the finale even though it debuted with about $8 million less than its previous, Halloween Kills.
In other horror news, Paramount’s Smile saw a 33% decline in its third frame take, earning an additional $12.4 million to bring its domestic total to $41.2 million. Similar to this, the well-known film Terrifier 2, which reportedly makes viewers vomit in the theatre, saw a 6% gain in its second weekend with $850,000 and currently has a total of $2.2 million.
The flop Amsterdam, directed by David O. Russell, didn’t fare much better in Week 2, earning just $2.89 million (down 54%) to bring its total to $12 million. Bros., on the other hand, is still having trouble, bringing in only $900,000 (down 58%) in Week 3 to bring its total to $10.8 million.
The superhero epic Black Adam, starring Dwayne Johnson, will have the market to itself until Black Panther 2 opens in theatres on November 11.
Best box office release so far
1.) Halloween Ends (Uni) 3,901 theaters, Fri $20.2M, Sat $13M, Sun $7.8M, 3-day $41.2M/Wk 1
2.) Smile (Par) 3,612 theaters (-47), Fri $3.75M (-31%), Sat $5.35M Sun $3.3M 3-day $12.4M (-33%), 3-day $71.1M/Wk 3
3.) Lyle, Lyle Crocodile (Sony) 4,350 theaters, Fri $2M (-43%), Sat $3.25M, Sun $2.1M, 3-day $7.4M (-35%)/Total: $22.7M/Wk 2
4.) The Woman King (Sony) 2,565 (-777) theaters Fri $1M, Sat $1.68M, Sun $1M, 3-day $3.7M (-27%)/Total $59.7M/Wk 5
5.) Amsterdam (Dis) 3,005 theaters, Fri $888K (-66%), Sat $1.2M, Sun $803K 3-day $2.89M (-54%)/Total: $12M/Wk 2
6.) Don’t Worry Darling (NL/WB), 2,734 (-590) theaters, Fri $745K (-35%), Sat $930K, Sun $510K, 3-day $2.185M (-38%)/Total $42.4M/ Wk 4
7.) Barbarian (20th/Dis) 1,805 theaters (-355), Fri $406K (-35%) Sat $596K, Sun $409K, 3-day $1.4M (-33%)/Total $38.9M/Wk 6
8.) Bros (Uni) 2,201 theaters (-1,155), Fri $290K (-57%), Sat $380K, Sun $250K, 3-day $900K (-58%)/Total $10.8M/ Wk 3
9.) Terrifier 2 (Iconic) 700 theaters (-186), Fri $250K (-2%), Sat $425K, Sun $175K, 3-day $850K (+6), Total $2.2M/Wk 2
10.) Top Gun Maverick (Par) 902 (-225) theaters, Fri $200K (-11%), Sat $315K, Sun $170K, 3-day $685K (-15%), Total: $715.8M/Wk 21
According to Variety, Ends’ opening weekend brought in $58.4 million worldwide, with $41.3 million coming from North America. It opened with just about $8 million less than Halloween Kills did the year before, but it still qualifies as the first movie in North America to do so since Nope in July. The movie’s release technique wasn’t taken into account in the earlier projections, which put the domestic opening in the $50–55 million range.
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