With the declaration this week from Nvidia of its news Force RTX 4000 “Ada Lovelace” sequences of cards it’s safe to say the internet is not mainly happy about Team Green at the moment. Pretty far every tech YouTuber is raging. I will give thoughts from an editor’s standpoint and try to get to the bottom of whether the anger is fair and whether you should be in the marketplace for these new cards.
For many eons now, Nvidia graphics cards have been the best acting cards in post-production, whipping their only rival AMD by some margin. The circumstance that Apple has moved away in recent ages from using AMD cards to using the joined graphics in their M1 and M2 family of chips has handsome closed the previously large performance gap between PC and Mac. But savvy Windows-built editors have had only one choice – stick thru Nvidia.
So why are people angry?
First, the pricing of the announced 4090 and deuce 4080 variants is just so high. In the US the MRSPs is $1599 for the 4090 (début October), $1199 for the 4080-16GB besides $899 for the 4080-12GB model (both launching November, thru the latter having no Founders Edition). In the UK it’s shoddier with seller Overclockers listing prices starting at £1679 for the 4090 (which arises out at a whopping $1860!). And it will be even worse in various nations around the world. Comparing this to the launMRSPsP’s of the 3090 ($1499) and 3080 ($699), there is a small fence for the 4090, but a large one for both of the 4080 models, which will be the extra popular cards.
What’s more, most critics agree that the lower of the two 4080 variants is a 4070 in all but name – the definite core chip is the lesser AD104 is different from the AD103 of the 16GB version, it has 20% less CUDA hearts and a reduced memory bus and bandwidth – and this makes the price jump more solid to take (the 3070 MRSP is $499). People are pretty annoyed with this and I think honestly – it is very confusing for any customer who doesn’t look too thoroughly at the stats.
There is also the datum that the affordable cards that most people hunger – the 4070, 4060, etc. won’t be seen pending next year as has been long rumored and inveterate by the 3000 series being listed on awning during the presentation, not roughly they normally do. Not to mention the news that one of Nvidia’s main board partners EVGA decided to pull the plug on trade Nvidia cards, citing the way Nvidia handles estimating and communication.
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