Ubisoft has been having a strong start to this year. With successful games launches including Far Cry: New Dawn, Trials Rising, and especially the more recent Tom Clancy’s The Division 2.
While The Division 2 has topped UK charts, the game is still very much behind on the number of launch sales and is struggling to overtake The Division in this regard. Reports suggest that The Division 2’s Launch week sales are only 20 percent of what The Division managed to make in the UK.
The low number of launch sales, when compared to its predecessor, could be attributed to a single factor. That being the launch sale figures only include physical copies sold. The Division 2 is an online game and it is sold on Ubisoft’s own Digital store alongside Ubisoft’s new decision to make use of Epics Digital store as well.
In recent years more and more games copies are being sold digitally on all platforms. The world is turning away from physical media. When The Division came out in 2016, physical media was still somewhat relevant. This could be the single most important factor that is causing these low number of Launch Sales in the UK as per reports. We will have to wait for more reports that include sale figures from all platforms that also include digital sales.
| POSITION | TITLE | PUBLISHER | POSITION LAST WEEK |
|---|---|---|---|
| 1 | TOM CLANCY'S THE DIVISION 2 | UBISOFT | - |
| 2 | RED DEAD REDEMPTION 2 | ROCKSTAR | 2 |
| 3 | GRAND THEFT AUTO V | ROCKSTAR | 10 |
| 4 | FIFA 19 | EA SPORTS | 5 |
| 5 | THE LEGO MOVIE 2 VIDEOGAME | WARNER BROS. INTERACTIVE | 7 |
| 6 | DEVIL MAY CRY 5 | CAPCOM | 1 |
| 7 | MARIO KART 8 DELUXE | NINTENDO | 3 |
| 8 | FAR CRY NEW DAWN | UBISOFT | 6 |
| 9 | SUPER SMASH BROS. ULTIMATE | NINTENDO | 8 |
| 10 | NEW SUPER MARIO BROS. U DELUXE | NINTENDO | 11 |
The Division hasn’t been out for a week and it has overtaken the very successful and popular Devil May Cry 5, pushing Capcom’s game all the way down to the 6th place which was in 1st place last week. Surprisingly, Rockstar seems to be having even more success this year with
Red Dead Redemption 2 in 2nd place. Strangely enough, 2015’s Grand Theft Auto V takes 3rd place. Ubisoft’s own Far Cry: New Dawn is at 8th place while it was at a 6th place last week. It is safe to say that Ubisoft has been having quite a decent start to the year with more games on their way.
Regardless, The Division 2 is a well-polished game. It is turning out to be a treat for gamers as the game has built on its past success formula from The Division and improved on it. Critics are giving out positive reviews for the game. It is too soon to decide the success of this game.
