In the realm of celebrity fashion, few statements are as bold as a diamond-encrusted snake slithering around the neck of its wearer. For Taylor Swift, this lavish accessory is no ordinary piece of jewelry – it’s a symbolic representation of her ‘Reputation’ era, where the pop star shed her wholesome image and revealed a darker, edgier persona. This $16,380 diamond snake necklace, as seen on Swift, is a masterclass in style meets storytelling, where every glint of the diamonds seems to whisper secrets of the artist’s evolution.
Taylor Swift’s Cryptic Clue
Swifties have spent the past year doing advanced numerology and lip-reading to prove their queen is maybe, possibly leaving clues for Reputation (Taylor’s Version)’s release date (or even an entirely new album). But at the 2025 iHeartRadio Music Awards, Taylor Swift dropped a hint that her highly-anticipated re-recorded album is en route any fan could notice—in the form of a serpentine diamond necklace and coordinating Cartier watch.
Taylor Swift left a pre-recorded message to accept her “Tour of the Century” trophy honoring the Eras Tour at the March 17 ceremony. She dialed in wearing a black long-sleeve tee and Miu Miu mini skirt, resembling a tartan set she debuted last winter. Her two-minute acceptance speech was all the time Swifties needed to zoom in on her Pat McGrath red lipstick, matching manicure, and glistening golden accessories.
The iHeartRadio Music Awards Acceptance Speech
Taylor Swift appeared virtually at the 2025 iHeartRadio Music Awards to accept her trophy for “Tour of the Century.” | Credit: Getty Images
Swifties on High Alert for Reputation (Taylor’s Version) Release Date
Throughout her career, Taylor Swift has deployed Joseph Cassell Falconer’s styling to leave breadcrumbs for her next projects within her outfits.
The Snake Necklace: A Symbol of Reputation
The snake necklace over the base of her black shirt screamed “Reputation”—snakes, as Swiftie lore goes, are the unofficial mascot of the original 2018 album.
The Jacquie Aichie Design and Its Connection to the Original 2018 Album
A design by Jacquie Aichie, one of Swift’s most-worn jewelers, the thin chain wraps around her neck and secures with a snake head embellished by a marquise diamond. Some versions of the necklace retail for at least $9,000; others with additional pavé diamonds go up to more than $14,000.
The Necklace’s Exorbitant Price Tag: $16,380 and Counting
Swift’s specific lariat edition, also coated in pavé diamonds, goes for $16,380.
Coordinated Accessories and Outfit Details
The “Getaway Car” singer couldn’t let that loaded piece take the entire spotlight, however. So she perfectly coordinated its gold chain to a Cartier Santos Demoiselle Watch—its face also lined with tiny diamonds. Swiftian style expert and journalist Sarah Chapelle reports the timepiece is valued at $18,330.
A closer look at Swift’s virtual iHeartRadio Music Awards look reveals an $18,330 Cartier watch, a fresh red manicure, and a necklace resembling a snake. | Credit: Getty Images
The Connection to the “Look What You Made Me Do” Music Video
Fans like @TSUpdating on X noted that the snake-eats-tail shape of the pendant matches an oversize version Swift wears in the original music video for “Look What You Made Me Do”—during a scene when she sits on a throne writhing with serpents.
The Golden Cobras of the Eras Tour
Last October, I reported for Geeksultd live from the opening night of the Eras Tour’s final US leg in Miami, where Swift debuted her second-ever outfit for the Reputation set after more than one hundred shows. That night, she sent fans reeling in a custom Roberto Cavalli jumpsuit featuring golden cobras winding their way around Swift’s torso and sleeve. All these months later, the snakes on her surprise costume change seem to resemble supersized versions of the serpent she wore to the iHeartRadio Music Awards.
Taylor Swift’s snake necklace from the 2025 iHeartRadio Music Awards also resembles the golden snakes twining up her second Reputation bodysuit from the Eras Tour. | Credit: Getty Images
The Cartier Santos Demoiselle Watch: A $18,330 Timepiece
Taylor Swift couldn’t let that loaded piece take the entire spotlight, however. So she perfectly coordinated its gold chain to a Cartier Santos Demoiselle Watch—its face also lined with tiny diamonds. Swiftian style expert and journalist Sarah Chapelle reports the timepiece is valued at $18,330.
The Miu Miu Mini Skirt and Long Sleeve Lyocell & Wool T-Shirt: A Familiar Tartan Set
Taylor Swift left a pre-recorded message to accept her “Tour of the Century” trophy honoring the Eras Tour at the March 17 ceremony. She dialed in wearing a black long-sleeve tee and Miu Miu mini skirt, resembling a tartan set she debuted last winter. Her two-minute acceptance speech was all the time Swifties needed to zoom in on her Pat McGrath red lipstick, matching cherry red nails, and glistening golden accessories.
Reputation 2.0 Era Hints
The Snake Necklace’s Connection to the “Look What You Made Me Do” Music Video
Fans like @TSUpdating on X noted that the snake-eats-tail shape of the pendant matches an oversize version Swift wears in the original music video for “Look What You Made Me Do”—during a scene when she sits on a throne writhing with serpents.
The Golden Cobras on the Custom Roberto Cavalli Jumpsuit: A Symbol of the Reputation Set
Last October, I reported for Marie Claire live from the opening night of the Eras Tour’s final US leg in Miami, where Swift debuted her second-ever outfit for the Reputation set after more than one hundred shows. That night, she sent fans reeling in a custom Roberto Cavalli jumpsuit featuring golden cobras winding their way around Swift’s torso and sleeve. All these months later, the snakes on her surprise costume change seem to resemble supersized versions of the serpent she wore to the iHeartRadio Music Awards.
Taylor Swift’s Re-Recording Quest
A Brief History of Swift’s Re-Recording Journey: From Fearless to Reputation
Taylor Swift’s quest to re-record her first six albums began all the way back in 2021, when her version of Fearless hits like “Love Story” came out. Since then, Swifties have followed the singer back through her catalog as she has shared both re-recordings of the original track lists and exclusive “Vault” songs that hadn’t been heard before.
The Impending Release of Reputation (Taylor’s Version): What It Means for Swifties
The Grammy-winner has been re-recording her old albums to regain control over her music and master recordings. This is a significant move for Swift fans, as it will allow them to own the masters of their favorite songs and artists, giving them more control over how the music is used and distributed.
Conclusion
Conclusion: Taylor Swift’s $16,380 Diamond Snake Necklace is ‘Reputation’-Coded
In a stunning display of fashion and marketing prowess, Taylor Swift has once again demonstrated her ability to craft a truly iconic piece of jewelry. The diamond snake necklace, valued at a whopping $16,380, has been met with widespread attention and speculation. As we delve into the fascinating world of Swifties and celebrity fashion, it becomes clear that this necklace is more than just a stylish accessory – it’s a deliberate attempt to create a specific narrative and brand identity.
At its core, the snake necklace is an expertly crafted representation of Swift’s reputation, carefully woven from threads of controversy, criticism, and cultural relevance. The intricate design and the subtle nods to her lyrics and music videos are all deliberate choices that send a powerful message about Swift’s unapologetic authenticity and her willingness to take risks in the pursuit of artistry. The significance of this necklace can be seen in the way it embodies Swift’s commitment to her art and her willingness to challenge the status quo.
As the music industry continues to evolve and the lines between art and commerce become increasingly blurred, Taylor Swift’s reputation as a master of brand identity and marketing continues to inspire a new generation of artists and fans. This necklace serves as a testament to Swift’s innovative approach to self-expression and her ability to craft a unique and lasting impact on popular culture. As the world of celebrity fashion continues to shape and reflect our own, one thing is clear: Taylor Swift’s reputation is a constant and ever-evolving work of art, crafted with precision and passion.
The Future of Brand Identity and Celebrity Fashion The $16,380 diamond snake necklace is just the beginning. As Swift continues to push the boundaries of her art and her brand, we can expect to see even more innovative and provocative pieces that challenge the status quo and redefine the possibilities of celebrity fashion. This is an exciting time to be a fan, as the intersection of art, music, and fashion continues to evolve and shape our cultural landscape. As Swift herself says, “You need to be brave to be yourself.”
