YouTube has shared exciting news for small creators, as it plans to introduce lower monetization requirements for its YouTube Partner Program (YPP). In addition, new monetization features for YouTube Shorts will shift the entire short-form industry, providing long-term monetization options for creators.
The new Criteria is:
500 Subscribers, 3000 hours of watch time
New Rules for YouTube Shorts Monetization
Revenue-Sharing for YouTube Shorts
YouTube Partner Program Tiers, Lower Entry Requirements
Make Money from YouTube Videos That Have Copyrighted Music
YouTube is launching Creator Music to license songs from a music catalog. Creators can download affordable songs and use those tunes in their long-form videos with the standard revenue share. Creator Music is currently in beta in the U.S. but will expand the service in 2023.
Making Money on YouTube Outside of YPP
New YPP Threshold
YouTube is introducing a new threshold option in 2023: 5000 subscribers and 10 million Shorts views in the last 90 days. Once creators are in the program, they will receive all of the benefits of YPP, including ads on long-form videos.
YouTube Rewarding Shorts Creators
YouTube is rewarding Shorts creators with early access to features typically reserved for YouTube Partner Program (YPP) members. However, the requirements for joining the YPP are onerous for Shorts creators, with 1,000 subscribers and 3,000 watch hours being required. These requirements can be satisfied with long-form content, but not YouTube Shorts, which is Shorts creators’ main focus.
New Requirements for YPP’s Lower Threshold
The new lowered threshold option for Shorts creators must have 5000 subscribers and 10 million Shorts views over 90 days, which is more achievable for creators focused on Shorts content. This threshold will give creators early access to monetization features such as Super Chats and Channel Memberships.
A New Way for Creators to Make Money
Expanding the YPP criteria would further level the playing field for creators. The lowered threshold should provide good incentive for creators to monetize their content within the platform, which has become much easier.
YouTube Shorts Vs. TikTok
TikTok, being YouTube’s biggest competitor when it comes to Short-form video, has monetization options for creators, but the options are not adequate, especially for smaller creators. The recent move by YouTube will cause more creators to move to the platform for revenue generation once Shorts monetization opens for everyone.
Conclusion
The three new changes to YouTube’s monetization policy will benefit creators in the long term. While these changes are not fully implemented yet, once they come into full effect, they will make a huge difference for those who create Shorts content. YouTube has established itself as a platform that cares about creator monetization and development, which is what distinguishes it from its competitors.
FAQ
1. What is YouTube Shorts?
YouTube Shorts is a feature for creating short-form videos in vertical format, similar to TikTok.
2. What is the YouTube Partner Program?
The YouTube Partner Program is a monetization program that rewards channel owners when their videos meet a certain threshold of views and subscribers.
3. How will the new YouTube Shorts monetization system work?
The new Shorts monetization system will be based on a pooled ad revenues model, with revenue distributed to creators based on the number of views they receive.
4. What is Creator Music?
Creator Music is a new service from YouTube that allows creators to license popular music tracks to use in their videos without fear of copyright infringement.
5. What benefits are available to creators who aren’t part of the YouTube Partner Program?
Creators can still monetize content through Super Thanks, Super Chat, Super Stickers, and channel memberships even if they do not qualify for the YPP.
