Players are enticed to sign up for Xbox Game Pass after hearing that Xbox is in the process of acquiring Activision Blizzard for a whopping $68.7 billion. YouGov’s research revealed what it would take for users on other systems to sign up for Xbox Game Pass.
Since its inception in 2017, Xbox Game Pass has evolved into a product that is genuinely deserving of the title of “greatest value in gaming.” MLB The Show 22 was the latest title to receive the Game Pass treatment on release day, becoming the latest title to do so. With Game Pass’s success in mind, Activision’s purchase will just add to an already great game catalog.
US Senators Write a Letter of Concern About Microsoft’s Acquisition of Activision Blizzard
YouGov gathered data by polling 2,400 individuals, half of whom were from the US and the other half from the UK. According to the study, 46% of PlayStation and Nintendo gamers would consider signing up for Xbox Game Pass if Activision games were included in the program. Furthermore, according to the study, the presence of Call of Duty over any other Activision game would persuade 19% of US gamers to join Xbox Game Pass. Despite the fact that Call of Duty: Vanguard, the most recent installment in the series, was not as highly regarded as previous installments, the Call of Duty brand continues to develop and flourish.
The fact that these comments came from gamers who currently possess consoles other than an Xbox is one of the most important things to take away from the data. As a result, the acquisition of Activision may result in an increase in not just the number of Game Pass subscribers, but also in sales of the Xbox hardware necessary to take full use of Game Pass. Following record sales for the Series X and Series S consoles, this anticipated increase in Xbox console sales would be welcome.
However, the purchase is far from guaranteed, with a snag in the shape of an inquiry into workplace allegations at Activision throwing a kink in the works. Along with concerns about insider trading, US governors have voiced worry about how the anticipated purchase would compound long-standing issues that have surfaced inside Activision’s workforce.
Xbox Game Pass now has roughly 25 million subscribers as of this writing. It’s reasonable to conclude that if Microsoft’s acquisition of Activision Blizzard goes through, the subscription service’s attractiveness will be unaffected.
