The Xbox One S was a great move from Microsoft, after all. The console helped Microsoft get back its position in the market, after the poor sales of the original Xbox One as compared to the PlayStation 4. After the release of the Xbox One S, Microsoft gained dominance in the market.
The Xbox One S sold 114,000+ more units than the Sony PlayStation 4, in the month of August. The Xbox One sold more units than the PlayStation 4 in the months of July and August. But after that, in the start of September, Sony launched their PlayStation 4 Slim, which is their answer to Microsoft’s Xbox One S.
However, the PlayStation 4 Slim did not stop the Xbox One from selling out like hotcakes. Xbox is still in the lead. It has beaten the PlayStation 4 in sales for the month of September too. This is the third consecutive time. According to market research company ‘The NPD Group’, Microsoft’s Xbox One sold more than the PlayStation 4. On this occasion, CMO at Xbox Mike Nichols told VentureBeat:
“Thanks to our fans, Xbox One was the best-selling console in September in the U.S. for the third month in a row according to NPD Group as well as the best-selling console in September in the U.K. according to GfK Entertainment UK. In addition, Xbox One was the only gen eight console to see year-over-year growth in September in the U.S., Australia, the U.K., and many other countries worldwide. This success was driven by our fans and their support for Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for gaming and video. We received an incredible response to Forza Horizon 3, the No. 1 first-party title for September in the U.S., Australia, and U.K. according to NPD Group and GfK Entertainment UK. Global engagement on Xbox Live – the fastest, most reliable gaming network – continues to grow and the number of unique multiplayer users increased 57 percent year-over-year. With the blockbuster launch of Gears of War 4 for Xbox One and Windows 10 this week and the upcoming release of Clubs and Looking for Group on Xbox Live alongside the launches of Dead Rising 4, Battlefield 1, Call of Duty: Infinite Warfare, Dishonored 2, Final Fantasy XV, Titanfall 2, and Watch Dogs 2 in the coming months, Xbox is the best place to game this holiday.”
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